Holland & Barrett Greece, in partnership with INTELIQUA, was honored with the Gold Award in the Best in Health & Pharma category at the Loyalty Awards 2025 for its customer loyalty program “Rewards for Life.” The awards were organized by Boussias Events, under the Honorary Support of the Hellenic Institute of Customer Service.
Launched just two years ago in Greece, the “Rewards for Life” program aims to build meaningful and lasting relationships of trust with customers. It focuses on personalized reward experiences and content, enhancing consumer engagement at every touchpoint.
What sets Holland & Barrett Greece’s loyalty program apart is its integration of technology and personalization through data. Leveraging advanced analytics and artificial intelligence, the program tailors recommendations and offers to each customer’s unique health and wellness needs.
The program’s effectiveness is reflected in its outstanding customer activation rates and overall performance, surpassing industry benchmarks and demonstrating strong customer engagement:
- 95% of registered members are active, meaning they have made at least one transaction (Benchmark: 50–70%)
- +12% higher Average Basket Value compared to the general average
- +14% increase in purchase frequency YoY (Benchmark for program launch: 5–10%)
This recognition is the result of a strong strategic partnership with INTELIQUA, Holland & Barrett’s collaborator in designing and implementing the loyalty program. The innovation, expertise, and dedication of both teams have been translated into a standout initiative in the health and wellness sector.
Holland & Barrett is the UK’s No.1 Vitamins & Supplements brand and one of the largest health and wellness companies in Europe, with 155 years of experience. Since 2023, it has been part of Fourlis group in Greece, with a strong presence through 11 physical stores and a rapidly growing e-shop.
INTELIQUA, a member of the Entersoft – SOFTONE Group, is a multi-awarded Marketing Technology company with 20 years of successful presence in the market. It is internationally recognized as a leading company in its field by organizations such as Forrester and Transparency Market Research. INTELIQUA specializes in the creation and management of loyalty programs, powered by its advanced AI-driven Customer Experience and Loyalty CDP platform, Eliqua.CX.
Discover more at our e-shop: https://www.hollandandbarrett.gr
