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Business Model

Driving Retail Innovation and Sustainable Growth

Fourlis Group

Unique Value Proposition

Fourlis group enhances the quality of life for consumers by offering high-quality, affordable and sustainable products and services in home furnishings, sportswear, and health & wellness. Through trusted international partnerships, a strong retail network, and an omnichannel strategy, we deliver exceptional shopping experiences and customer service, while promoting innovation and sustainability. 

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Our People

Strategic Priorities

We focus on long-term growth, operational excellence, and sustainability.

  • Delivering high product quality and exceptional customer service across all channels.
  • Fostering a culture of employee well-being, engagement, and continuous development.
  • Transforming the business model for efficiency.
  • Accelerating omnichannel growth and e-commerce capabilities.
  • Driving digital transformation to enhance customer experience and operational efficiency.
  • Expanding and optimizing our retail footprint in our markets.
  • Expanding logistics services and strategic partnerships in Southeast Europe.
  • Driving operational efficiencies and cash flow generation.
  • Strengthening sustainability and corporate responsibility.

By focusing on continuous innovation and sustainable practices, we ensure lasting value for our customers, partners, and all stakeholders.

Fourlis Group

Cost Structure

Our cost structure prioritizes business growth, customer engagement, and sustainability.

  • Retail & E-commerce Operations – Store expansions, digital platforms, and customer experience enhancements.
  • Supply Chain & Logistics – Warehouse management, distribution, and automation.
  • Marketing & Brand Development – Strengthening brand presence and customer engagement.
  • Sustainability Initiatives – Investments in energy efficiency and responsible sourcing, social and corporate responsibility.

Revenue Streams

Fourlis group generates revenue from multiple sources, ensuring a resilient business model.

  • Retail Sales (In-store & E-commerce) – Core revenue from home furnishings, sportswear, and wellness products, through the exclusive franchise and licensing agreements with IKEA, INTERSPORT, Foot Locker, and Holland & Barrett in Southeast Europe.
  • Logistics Services – Generating revenue through Trade Logistics operations.
  • Strategic Participations – Income from Trade Estates Real Estate Investment Company and Sofia South Ring Mall.
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Key Resources

We leverage strategic assets and expertise to maintain a competitive edge.

Long-standing agreements with IKEA, INTERSPORT, Foot Locker, and Holland & Barrett, as well as other suppliers for sportswear and health & wellness products.

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Brand Partnerships

A strong presence across Greece and Southeast Europe.

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Retail Network

Advanced Trade Logistics network supporting distribution efficiency and 3rd party partnerships for transportation.

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Logistics Infrastructure

Digital transformation, automation, and AI-driven supply chain solutions.

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Technology & Innovation

A people-centric approach fostering employee development, engagement and well-being.

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Human Capital

Leveraging advanced customer service platforms to provide timely and effective assistance across all sales channels.

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Customer Support Systems

Key Partnerships

Collaboration with global brands, logistics providers, and sustainability initiatives strengthens our operations.

  • International Brands: IKEA, INTERSPORT, Foot Locker, Holland & Barrett & additional product Suppliers (for sportswear and health & wellness products).
  • Supply Chain & Logistics Partners and Suppliers of non-marketable goods and subcontractors.
  • Sustainability & ESG Collaborations: Community engagement programs and ethical suppliers and partners who share our commitment to sustainability, responsible sourcing, and reducing environmental footprints.

Customer Segments & Sales Channels

Our diverse customer base benefits from a seamless shopping experience through multiple sales channels, combining physical and digital touchpoints.

·         Customer Segments: Households, businesses and B2B partners, fitness enthusiasts and athletes, health-conscious consumers.

·         Sales Channels:

o        Physical stores - IKEA, INTERSPORT, Foot Locker, Holland & Barrett.

o        E-commerce - platforms with omnichannel integration.

o        B2B – retail and logistics partnerships.