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Holland & Barrett is UK’s No.1 retailer for Vitamins & Supplements and one of the largest in Europe, in the Health & Wellness Sector and has presence in 24 markets with over 1,600 stores worldwide.
Established in 1870, for over 150 years consumers have trusted Holland & Barrett for Health & Wellness products. Holland & Barrett exists to make health and wellness a way of life for everyone, adding quality years to life. 

At a glance

At a glance

No.1 wellness destination

Holland & Barrett provides4 product categories: Vitamins & Supplements, Natural Beauty Products, Sports Supplements, and Food & Beverages. The Holland & Barrett team, through a specialized training program, gains deep knowledge of the subject and can offer personalized advice to consumers, meeting their every personal need. 

Wellness for all

Fourlis group is the exclusive franchisee of the Holland & Barrett brand for Greece, Bulgaria, and Romania.

Holland & Barrett Greece
11 stores
1 eshop
www.hollandandbarrett.gr
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Strategic Priorities

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Store expansion in Greece
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3-tier strategy in store network development
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Expansion in Romania and Bulgaria
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Focus on omnichannel approach

New sports Line H&B Precision Engineered

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